EXPERIENCE

Director, Global Sourcing & Marketing

International Marketing Systems Ltd, Shelton, CT

Jan 2006 – Present

IMS Ltd is a $230M provider of global sourcing and sales/marketing services to the food industry.

Global Sourcing & Supply Chain Management
• Manage a portfolio of products with sales of over $50 million.
• Manage a team of 4
• Oversee all facets of sourcing and supply chain development from project conception to final implementation and replenishment including suppliers search and selection, contract negotiation, purchasing, P&L, timeline, production and QC guidelines, logistics/distribution, etc.
• Participate in clients’ RFPs to maintain and gain new business at BJ's, Sam's Club, and Walmart.
• Identify savings opportunities on existing businesses either by streamlining the supply chain, re-negotiating contracts, or changing vendors.
• Conduct extensive research to identify new potential suppliers on a domestic and global scale.
• Determine vendor(s) of choice with onsite inspection of facilities and meetings with C-level management.
• Develop performance metrics to evaluate vendor performance in key categories.
• Communicate performance standards to vendors and obtain their buy-in.
• Perform ongoing vendor evaluations to facilitate corrective actions and continuous quality improvement.

Business Development & Marketing
• Manage all facets of business development from project conception to implementation including project scope, product specifications, packaging design, supply chain development, pricing, contracts, logistics/distribution, marketing plan, etc.
• Create and execute multi-media strategies including promotions, flyers, samplers, bill-board, and signage to maximize product exposure to key target demographics.
• Conduct syndicated data analysis depicting consumer preferences and market opportunities resulting in increased sales of 12% on an existing line and new business gain of over $18 million at Walmart.
• Worked to set up and manage a new distributor in Mexico for Bigelow Tea Company resulting in building a brand of about $2.5 million in 3 years in Mexico.

Manager, Analytics

IRI, Norwalk, CT

Jul 2004 – Jan 2006

Pepperidge Farms/Campbell's Account

Market Research
• Analyzed syndicated, model, and panel data to deliver quantitative and qualitative analysis.
• Provided analytics for a range of marketing functions covering marketing plan, product mix, price elasticity, product attributes, brand positioning, in-store POS, product testing, etc.
• Composed and presented deliverables to clients’ key decision-makers.
• Earned clients' trust and loyalty, resulting in cross-selling and up-selling contracts ranging from $30K to $160K.

Project Manager

France Ligne Inc., Greenwich, CT

Aug 2001 – Jul 2004

• Developed strategic marketing plans via market research, including survey, brand positioning, and identification, creation of product mix, distribution channel identification, etc.
• Help develop proposals for potential partners and clients: license agreement, sales/marketing agent for a new quality interface software applied to the textile industry.
• Created and implemented direct marketing campaigns to increase trade show exhibitors and visitors attendance resulting in an average of 4% increase for exhibitors and 6% for visitors, annually.
• Managed a team of 5 telemarketers to maximize trade show attendance.
• Designed and conducted post trade show surveys to measure the effectiveness of marketing campaigns and trade show results for our partners.
• Customized database to improve search tools.